The Larger Market Formula: An Overview

The Larger Market Formula is a marketing strategy that focuses on reaching the 97% of your target market who are not yet ready to buy. The idea is that by reaching these people early in the buying cycle, you can build trust and relationships with them, so that when they are ready to buy, they will naturally choose you.

The Larger Market Formula is based on the following three principles:

1. Only 3% of your target market is ready to buy at any given time.
2. The vast majority of your target market is not yet aware they have a problem you can solve, or haven’t started looking for solutions yet.
3. By reaching these people early in the buying cycle, you can build trust and relationships with them, so that when they are ready to buy, they will naturally choose you.

There are a number of ways to implement the Larger Market Formula. Some common methods include:

• Content marketing: Creating and distributing valuable content that helps your target market solve their problems.
• Social media marketing: Using social media platforms to connect with your target market and build relationships with them.
• Email marketing: Sending regular emails to your target market with updates about your products or services, as well as valuable content.
• Public relations: Generating positive media coverage about your company and your products or services.

The Larger Market Formula is a powerful marketing strategy that can help you reach more customers and grow your business. However, it is important to remember that it takes time and effort to implement this strategy effectively. If you are patient and consistent, you will eventually see results.

Here are some additional tips for implementing the Larger Market Formula:

• Focus on quality over quantity. It is better to create a few high-quality pieces of content than to create a lot of low-quality content.
• Be consistent. Don’t just publish a few pieces of content and then disappear. You need to be consistent with your content marketing efforts in order to see results.
• Track your results. It is important to track your results so that you can see what is working and what is not. This will help you make necessary adjustments to your marketing strategy.

The Larger Market Formula is one of a powerful marketing strategy that can help you reach more customers and grow your business. If you are willing to put in the time and effort, it can be a very successful strategy.